The Twitter Line

In our world where spin doctors are everywhere, a large portion of the messages we get every day on almost any topic, especially in business and political circles is a crafted exercise to get a quick sound bite out there that everyone will remember.

 A quick line that frames an entire issue and reduces it to its core idea, or at least what the great spinners want us to remember of an idea.

It can be as short as a Tweet, 140 characters for you to wrap your head around most topics. It works extremely well. In our fast-paced world, quick bites are easily listened to, remembered and/or forgotten.

We all need our 140-character sound bite, our tweet. A tweet for each idea you want to push at work, a tweet for how you want to be perceived in the social circles where you roam. People need to know what you're about, what your motto is. Frame how you want them to think of you. How you want to be remembered once you leave the room.

A defining tweet to tell the world who you are.

Disclaimer: I won't pretend any of this is my original idea. I have read this in multiple places, in particular in Daniel Pink's "To Sell Is Human" (which I highly recommend, great great reading). I have read this elsewhere as well, I can't remember all the sources, it is definitely something that is trending out there.